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  • Shannon Byrne

    Shannon Lee Byrne is a freelance writer focused on the music industry, creativity, entrepreneurship, culture, and mental health. She's also a copywriter, marketing strategist, and podcaster.

    Routines & Process / July 14, 2020
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    How to start a sample label: Marketing, finances, and branding

    We spoke with four sample label leaders from the Splice community to learn the ins and outs of running a sample label business.

    Routines & Process / May 14, 2020
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    10 music-related podcasts we’re listening to

    From track breakdowns to industry interviews, we present you ten music-related podcasts and discuss why we like each one.

    Routines & Process / April 23, 2020
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    Navigating sobriety as a musician during COVID-19

    Several musicians share how they’ve been navigating sobriety during COVID-19, the resources that have been invaluable to them, and more.

    Features / March 26, 2020
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    Women in music honor those who’ve influenced them

    A handful of artists (TRAKGIRL, KARRA, and others) honor the individuals who’ve had the biggest impact on their careers.

    Routines & Process / February 25, 2020

    Email marketing for artists: How to build and grow your email list as a musician

    Building your email list and sending newsletters can provide you greater control of your information and a powerful new way to grow your audience.

    Routines & Process / February 5, 2020
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    Using platform metrics to build awareness and engage your fans

    Learn how to use streaming platform analytics to discover who your dedicated fans are and garner the attention of tastemakers.

    Routines & Process / January 28, 2020
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    A guide to music PR (public relations) in 2021

    Learn about the current landscape of music PR and how to navigate opportunities for music promotion.

    Routines & Process / January 3, 2020
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    9 ideas for getting your music business organized

    Here are some ideas of things you can do to get organized and set a strong roadmap for your music business and career this year.

    Routines & Process / August 19, 2019

    Experts explain how music publishing and licensing work

    We reached out to publishers, administrators, licensing professionals, and sync agents to learn about music publishing and licesning.

    Routines & Process / July 24, 2019

    How to finish your work and diminish guilt

    Let’s explore a few practices we can put into place to get over the emotional hurdle many of us are met with after tackling a creative project.

    Routines & Process / July 17, 2019

    How sync licensing works: What artists need to know

    Three music supervisors share their processes around sync licensing, how they build their libraries, who they work with, and more.

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